๐Ÿค– Teckie
Marketing Proposal ยท v1
Techie Bros ยท Marketing ยท 22 Jun 2026

Win the first three seconds.

A data-driven engine that mines what's already going viral, isolates the hook, and tests it at scale โ€” to launch Teckie, the Discord bot that actually knows your community.

4 hooks ร— 4 cores = 16 tests 3 niches, one at a time Prove organic before paid
#general 312 online
M
mai
@Teckie who else here is into late-night indie games + horror books?
๐Ÿค–
Teckie Bot
That's basically @kez ๐Ÿ˜ โ€” they raved about Mouthwashing last week and you two have the same sleep schedule. Say hi.
The strategy in one line

Mine what's already going viral, isolate the hook, and test it at scale โ€” so the data picks the winner, not a guess.

What we're marketing โ€” "the anti-bot"
Every other Discord bot is a vending machine โ€” command in, canned reply out. Teckie is the one that actually knows your people.

Teckie remembers members, builds their profiles from conversation, summarizes channels, and connects people by what they share. One promise โ€” "it knows your community, so people actually connect" โ€” is what every video sells. Each niche just dresses it in a different story.

#study-hall online
A
an
@Teckie summary today
๐Ÿค–
Teckie Bot
3 of you spent ~2h on React hooks. @rin cracked the useEffect cleanup bug โ€” ping them. [recap โ†—]
Three niches, one product

Same bot. Three stories.

We borrow viral-hook fuel from each niche and adapt it to Teckie's promise. Color = niche, all the way through.

Niche 01 ยท Rose

Dating / Social

"The wingman bot"

Remembers everyone's vibe, then breaks the ice and finds your match.

@Teckie who in here is also a night-owl gamer?
BotThat's @kez โ€” go say hi ๐Ÿ˜
SHOWS โ†’ profiles + shared interests
Niche 02 ยท Teal

Learning / Study

"The server's shared brain"

Never lose what your group covered โ€” summaries + timeline โ€” and find your study twin.

@Teckie who else is learning Python?
Bot@rin & @an โ€” both started this week.
SHOWS โ†’ summaries + goal memory
Niche 03 ยท Violet

Gamers

"Find your duo"

Remembers who plays what and what rank โ€” connects teammates + recaps the drama.

@Teckie who plays Valo at plat+?
Bot@kez & @rin โ€” both plat, online ๐ŸŸข
SHOWS โ†’ profiles + summaries
Sequencing

One niche at a time.

We don't run all three at once. Prove the machine on Dating, then clone it โ€” each round is faster than the last.

Now
Round 1

Dating

Run the full 16-video matrix. Prove the system works.

โ†’
Next
Round 2

Learning

Swap the hook fuel + story. Same machine.

โ†’
Then
Round 3

Gamers

Repeat. By now the playbook is sharp.

The signature โ€” Round 1

The 16-video matrix.

Four hook angles, four core demos, every combination stitched. The grid isolates the hook so the data โ€” not a hunch โ€” names the winner.

Hooks โ†“ (4 angles from the data)
Cores โ†’ (4 product demos)
The lit tile is a winner โ€” strong hook meeting the right core. That cell becomes the thing we scale.
Read down a column โ†“

Which hook wins

Same core, swapped hooks. The hook that lifts performance regardless of core is the real winner.

Read across a row โ†’

Which core holds

Same hook, swapped cores. The core that keeps watching once the hook lands is the one to keep.

The hook

2โ€“3 seconds. Front-loaded.

The opening scene does one job: stop the scroll. It's either existing B-roll or AI-generated video via JSON prompting โ€” whichever best lands the angle.

Length
2โ€“3 seconds, strongest visual or text in the first ~1 second.
Source
Existing B-roll or AI-generated (JSON-prompted) โ€” per hook.
Angles
Bucket scraped hooks into archetypes โ€” curiosity-gap, POV, bold claim, problem-agitate โ€” keep the top 4 by traction.
The rule
The analysis decides the hooks. No production starts until the data is read.

Where the decision happens

Viewers commit โ€” or swipe โ€” inside the first second. Everything rides on that window.
decide
here
0s1s2s3score โ†’

The first ~1s (rose zone) is the whole game. Win it and the core gets a chance; lose it and the best demo in the world never gets seen.

Who owns what

The crew.

Four people, four clean handoffs. Each step unblocks the next.

โ€” Online ยท Marketing
M
MaddyLead ยท Foundation
Sets the marketing foundation & approach โ€” this framework.
โ†’ strategic direction
H
MikeData ยท Scraping
N8N scraper โ€” TikTok, Dating niche, 50k+ views.
โ†’ account link ยท video link ยท views ยท reactions ยท comments ยท shares ยท ref links
B
BryanAnalysis ยท AI Video
Reads the data โ†’ derives 4 hook angles โ†’ produces hooks (B-roll / AI-JSON) + cores โ†’ stitches the 16.
โ†’ 16 test-ready videos + the rationale
D
DekisoraDistribution ยท Reddit
Reddit thread seeding in relevant communities โ€” starts once this is set.
โ†’ organic threads + traffic
Distribution

Four feeds + the threads.

IG Instagram Reels
f Facebook Reels
โ™ช TikTok
โ–ถ YouTube Shorts
r/
Reddit โ€” threads. Dekisora seeds relevant communities for organic discussion and traffic โ€” separate from the video matrix.
Measurement

Draw the line before posting.

The scraped viral videos are the benchmark โ€” "what good looks like" in the niche, for free.

๐ŸŸข Win

A video breaks out โ€” ~3โ€“10ร— your median views โ€” or beats the benchmark on 3-sec hold and watch time.

๐ŸŸก Signal

No breakout, but one hook or core clearly out-performs its row or column. A direction is validated.

๐Ÿ”ด Flop

The whole batch underperforms baseline โ†’ diagnose, don't reprint.

โ‘  3-SEC HOLD RATE
Did the hook stop the scroll?
โ‘ก WATCH / COMPLETION
Did the core hold them?
โ‘ข ENGAGEMENT RATE
Reactions + comments + shares.
โ‘ฃ PROFILE / CLICKS
Downstream intent.
What's next

One quick win at a time.

After the 16 go out, the team makes exactly one move โ€” whichever result actually shows up. No branches, no overwhelm.

โ–ถ

One video clearly pops

Make 3โ€“4 more of that exact hook and post them. Why 3โ€“4? It confirms the hook is genuinely good and not just luck โ€” the algorithm sometimes pushes one video at random. Most repeat โ†’ real winner, scale it. They flop โ†’ it was luck, move on.

โ—†

Nothing pops, but one hook held best

Reuse that hook on the next set of cores. Nothing else changes.

โœ•

All 16 flop

Don't remake 16. Ask one question โ€” did people not stop scrolling (hook problem) or stop then leave (core problem)? โ€” fix only that, test just 4.

one move โ†’ see result โ†’ next move
Round 1 ยท Dating

Sequence & status.

PhaseOwnerStatus
0 ยท Foundation set โ€” this proposalMaddy / Bryanโœ… in progress
1 ยท Scrape โ€” N8N, 50k+ viewsMikeโ—ท backlog ยท high
2 ยท Analyze โ†’ 4 hook anglesBryan๐Ÿ”’ blocked on 1
3 ยท Core videos โ€” secure the 4 core (product/demo) clipsBryan ยท Team๐Ÿ”’ blocked on 2
4 ยท Produce โ€” stitch 4 hooks ร— 4 cores = 16Bryan๐Ÿ”’ needs 2 + 3
5 ยท Distribute โ€” 4 platforms + RedditTeam ยท Dekisora๐Ÿ”’ blocked on 4
6 ยท Read matrix โ†’ one quick-win moveBryan / Team๐Ÿ”’ blocked on 5
โ†’ Replicate to Learning, then GamersAllโ†ป after Round 1
Before we start

Open questions for the team.

Q1 ยท VOLUME

All 16 to all 4 platforms (64 uploads), or split the matrix across platforms? Rec: same 16 everywhere โ€” clean cross-platform read.

Q2 ยท CORES

Are the 4 core videos existing assets, or do they need producing too?

Q3 ยท TIMELINE

Mike has a ClickUp due date โ€” do we want target dates on Phases 2โ€“6?

The north star

Learn it once. Then automate the rest.

Round 1 is hands-on on purpose โ€” we run it manually to truly understand the workflow. Once we're familiar with it, most of it runs itself and we just steer.

Step A

Learn

Run Round 1 by hand โ€” feel every step, see what actually moves the needle.

โ†’
Step B

Automate

Scraping's already automated. Next: the analysis + stitching pipeline.

โ†’
Step C

Orchestrate

Stop doing the steps โ€” direct the system instead: review, approve, steer.

โ†’
Step D

Replicate

Point the same machine at the next niche โ€” Learning, Gamers, beyond.

learn it once โ†’ automate โ†’ orchestrate โ†’ replicate
Next step

Approve, and the machine starts.

Mike's Dating-niche scrape unblocks everything downstream, and Dekisora begins Reddit seeding.